Refine your voice
Expand your reach
Amplify your impact

In 5 weeks you’ll sharpen your message, level-up your profile and start building a network with journalists.

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Join Media Mastery for New AI Protagonists to level-up your media impact alongside an emerging community of experts working in AI politics and power - at no cost to you.

What you'll learn

What you can expect to gain from this program

1.

Develop clear and compelling messaging to communicate your unique expertise

2.

Identify journalists and publications you want to engage and learn how to pitch them

3.

Sharpen your online presence with the help of an expert audit

4.

Hone broadcast media interview skills to build messaging muscle

5.

Build a tight network of peers working on issues of AI politics

What's expected & what you'll get

This media training cohort is a sprint and it will feel fast. Only apply if are able to attend 4 group sessions and one half-day training between 22 October — 19 November (all sessions will be online and scheduled around 11am EST). Alongside the group sessions, you’ll need to allocate 1-2 hours per week to take action on what you’re learning - on your own, with your assigned cohort buddy, or in one of 3 optional co-working sessions.

Learning

5 group sessions

Group Kick Off & Orientation (1hr)

Developing Your Media Strategy (1hr)

Engaging with Media 101 (1hr)

Broadcast Media Interview Training & Practice (Half-Day/4 hours)

Group Wrap Up & Next Steps (1hr)

01

Group training & peer support

Individual support tailored to you

02

Support

1:1 guidance

Online Presence Audit: Get personalised feedback on how you show up to journalists and others.

Develop Your Messaging: identify your unique voice and expertise and translate it into a narrative and talking points.

Accountability

3 co-working sessions

Take action on what you’re learning - on your own, with your assigned cohort buddy, or in one of 3 optional co-working sessions

03

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Optional shared accountability spaces

This opportunity is for you if...

We want to ensure that you're a great fit and have enough time to fully benefit from the cohort experience

Yellow check-mark

You're interested in making broadcast media appearances or having your writing published

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You already get media requests – or think you would with some support

Yellow check-mark

You're excited by the idea of attending group sessions and 1:1 support, and want to make the time for this

Yellow check-mark

You're explicitly working within the area of AI politics

Yellow check-mark

You're able to attend 4 group sessions and one half-day training between 22 October — 19 November (all sessions will be online and scheduled around 11am EST)

Red X

You don't want to raise your profile and you'd prefer to be behind the scenes

Red X

You don’t think you’ll be ready for media soon
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Red X

You’re not sure if you’ll be available or if this is something you’ll have time for
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Red X

You don’t work on AI politics topics
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Red X

You're not able to attend 4 group sessions and one half-day training between 22 October — 19 November (all sessions will be online and scheduled around 11am EST)

Yellow quotation mark
The New Protagonist Cohort was a standout over more generic trainings I’ve done. The strong curriculum helped me to quickly get a sense of what I was doing wrong and the changes I needed to make. The speakers and trainers were excellent, and because they are part of progressive/rights movements their bespoke feedback and nuanced perspective was particularly helpful. The standout trainings for me were the broadcast media interview training with NEON, and the audit of my online presence — which in 10 minutes gave me clarity on my blindspots and changes I could make immediately.
Sam Gregory headshot
Sam Gregory
Executive Director, WITNESS
Yellow quotation mark
The New Protagonist cohort is packed with useful tips to help you tell your story better to make the impact you want. If you’re intimidated by press work or just think it isn’t worth your time, think again - with this training you’ll be ready to jump into the mix and share better, more useful stories with the world - about AI hype, tech in general, and other topics too.
Cori Crider headshot
Cori Crider
co-founder Foxglove, Senior Fellow, Open Markets and FutureTech
Yellow quotation mark
It was great to meet people and everything we did was valuable. The cohort was an enlightening experience, especially the Broadcast Media Interview Training, which was truly engaging and well thought out. I also really needed the Online Presence Audit, which made me restructure the way I look online. The 1:1 messaging support from Jane was another highlight. Jane knows how to deliver her message and I really enjoyed this session. The team at Computer Says Maybe know how to do their work!
James (Mojez) Oyange headshot
James (Mojez) Oyange
Organizer, African Content Moderators and Data Protection Officer
Yellow quotation mark
The cohort was great. I enjoyed meeting with and learning about people’s work, and found the feedback affirming and helpful for building confidence. It was a major insight to have my Online Presence Audit from another set of eyes who took the time to get what I was working on, and showed me how much control I actually have over these things that I didn’t know. The appraisal of my website was fantastic. I found it really helpful to simplify and streamline, and Jane was also a great listener and synthesizer. The Broadcast Media Interview Training was another highlight. It was reassuring, I loved the triangle notecard, and it was really dense in the best way.
Eryk headshot
Eryk Salvaggio
Independent Research & New Media Artist, Emerging Technology Research Advisor for the Siegel Family Endowment
Yellow quotation mark
My key messages are now more compelling, and I have clear goals for sharpening my approach to strategic storytelling. My highlight sessions as part of the NPN cohort were the 1:1 messaging support from Jane, the Online Presence Audit, and the smaller group session where we practiced delivering our key messages. I loved how practical these sessions were, with the recommended next steps being clear and actionable.  It was a great group of people to share space with and I’d love to stay engaged and keep learning together.
Likhita Banerji headshot
Likhita Banerji
Head of the Algorithmic Accountability Lab, Amnesty Tech
Yellow quotation mark
I go to a lot of these kinds of trainings and this has been the best by far. Everything that was said and we did was genuinely so useful, so thank you! It was really really great to see everyone being so on it from facilitators to participants. The trainers brought highly paid expertise that you’d have to find and hire, and learning from these people was really useful. This cohort changed how I think about engaging in public conversations, and changed how I think about what I should and actually can do. Before, I thought I had to get a whole picture of everything before taking action. This was very helpful in defining the small actions you can take and then actually doing them.
Stefanie Felsberger headshot
Stefanie Felsberger
Researcher at Minderoo Centre for Technology and Democracy at Cambridge University

Faculty

Cohort trainings are run by a team of media and AI politics experts

Alix Dunn headshot
Facilitator
Alix Dunn
Alix Dunn, is a trusted expert, advisor, and facilitator who has shaped the field of public interest technology and worked on issues of society and technology for 15 years.She’s the founder and CEO of Computer Says Maybe, a public interest firm working with the academics, activists, and policy professionals ensuring that technology is a positive force in the world. She also hosts the Computer Says Maybe podcast.
Marin Bergman headshot
Public Relations
Marin Bergman
Marin Bergman brings a decade of experience in content strategy, public relations, thought leadership and social media. Her focus is connecting brands with consumers through insight-driven engagement strategies that creatively and effectively reach media, influencers and advocates.
Jane Chung headshot
Sociotechnical Messaging
Jane Chung
Jane Chung is an organizer and communications strategist. She is the Co-Founder and Principal of Justice Speaks, a progressive communications strategy firm. She previously advocated for big tech accountability at Public Citizen and on Elizabeth Warren’s presidential campaign. She started her career at Facebook, which informs her analysis of big tech power today.
NEON logo
Media Training
NEON
NEON helps social justice movements win. They deliver a range of spokesperson trainings to organisations, campaigners and others in the movement.
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FAQs

How much does this cost?

⌄

The cohort is free for participants and on an application basis. At some point in the future we might change this, but for now we're focused on delivering high impact while learning as much as we can.

This sounds great but it’s not good timing for me. Will you do this again?

⌄

Hopefully! This is the second cohort we have run and we will likely do this again. You can sign up for updates and opportunities from the New Protagonist Network here.

I know someone who would be a good fit for this. Can I share it with them?

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Please do! As long as they are working within the area of AI politics and looking to engage with media to raise the profile of their work.

I’m looking for 1:1 support. Is that something you can help with?

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Possibly, it depends. Send us an email to team@saysmaybe.com and we’ll get back to you.

I don’t want to participate, but I think we could work together. Can we chat about it?

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Send us an email to team@saysmaybe.com and we’ll get back to you.

Is the program offered in any languages other than English?

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For this cohort, the program is only available in English. However, we are open to exploring the possibility of offering it in other languages based on demand in the future. If you have a specific language in mind, please let us know!

My question isn’t answered here. Can I get in touch with you directly?

⌄

Of course! Send us an email to team@saysmaybe.com and we’ll get back to you.

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Who we are

Media Mastery for New AI Protagonists is hosted by the New Protagonist Network, a project of Computer Says Maybe, and is funded by the AI Collaborative and the Ethics and Governance of Artificial Intelligence Initiative.

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The New Protagonist Network provides training and support for public interest AI professionals to enhance their media skills and impact. Our goal is to replace superficial AI coverage with informed, people-centered expertise, helping the public grasp the stakes and guiding policymakers toward meaningful questions about our future.

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Computer Says Maybe is a public interest firm focused on technology and society. We created and run the New Protagonist Network for a growing community of AI experts, and we provide diverse support to organisations working on the social, economic, and political impacts of technology.

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This work is funded by the AI Collaborative and the Ethics and Governance of Artificial Intelligence Initiative.

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