Two years ago, we were told that ‘prompt engineer’ would be a real job — well, it’s not. Is generative AI actually going to replace and transform human labour, or is this just another shallow marketing narrative?

This week Alix speaks with Aiha Nguyen and Alexandra Mateescu, who recently authored Generative AI and Labor: Power, Hype, and Value at Work. They discuss how automation is now being used as a threat against workers, and how certain types of labour are being devalued by AI — especially (shocking) traditionally feminised work, such as caregiving.

*Aiha Nguyen is the Program Director for the Labor Futures Initiative at Data & Society where she guides research and engagement. She brings a practitioner's perspective to this role having worked for over a decade in community and worker advocacy and organizing. Her research interests lie at the intersection of labor, technology, and urban studies. She is author of The Constant Boss: Work Under Digital Surveillance and co-author of ‘At the Digital Doorstep: How Customers Use Doorbell Cameras to Manage Delivery Workers’, and ‘Generative AI and Labor: Power, Hype and Value at Work’.*

*Alexandra Mateescu is a researcher on the Labor Futures team at the Data & Society Research Institute, where she investigates the impacts of digital surveillance, AI, and algorithmic power within the workplace. As an ethnographer, her past work has led her to explore the role of worker data and its commodification, the intersections of care labor and digital platforms, automation within service industries, and generative AI in creative industries. She is also a 2024-2025 Fellow at the Siegel Family Endowment.*